Kirsten Brecht Baker

CEO & Co-Founder, Jeenie

Kirsten Brecht Baker is a serial entrepreneur with 15+ years of experience building technology-based companies that solve everyday problems. Currently, Mrs. Baker is the CEO & Co-Founder of Jeenie –a mobile platform that connects users to a video/audio call with a live interpreter for on-demand language assistance, anywhere in the world ...24/7. Prior to Jeenie, Mrs. Baker co-founded 4 other companies in the areas of online digital marketplace and cross-cultural market development, serving as CEO for 3 of these companies. Formerly,Mrs. Baker worked for Monitor Company--a leading mgmt consulting firm co-founded by Michael Porter. She served as the CMO for a global non-profit organization focused on language education and immersion in over 80 countries. She has worked in growth strategy in international markets for companies from startup size to Fortune 50 status. She holds an MBA from the Wharton School at the University of Pennsylvania, and a BA in Political Science and Russian from UPENN.

Healthcare Industry's Billion $ Problem: Language

There are many factors contributing to inequity and inequality in U.S. Healthcare. While many of these factors are beyond a Healthcare provider’s control, eliminating language barriers is not. Access to on-demand language interpreting allows providers to treat ALL patients on equal terms, in-person and also via Telehealth. In addition to seeing language access as a critical tool for patient equity, the Healthcare community is now being educated on the direct relationship between clear caregiver<>patient communication (with language barriers) and positive Health outcomes. Jeenie will discuss how access to on-demand interpreting for caregiver conversations with Deaf and LEP patients IS now easier and less expensive than ever.

This presentation will be available for on-demand viewing on December 2nd during Global CRED. Register for Global CRED below, it’s quick easy and free!